Crafting Timeless Homes Across Southwest Florida and Tampa Bay.
Most Trusted Name in Luxury Custom Homes
Our Approach
Rock’s Custom Homes is a fourth-generation, family-owned custom home builder committed to delivering distinctive, high-quality homes throughout Southwest Florida and the Greater Tampa Bay Area.
We partner with homeowners looking for a collaborative, transparent process and a final product that reflects their lifestyle, taste, and long-term vision. By taking on only a select number of projects each year, we’re able to provide each client with the attention and accountability they deserve.
Our Services
We offer a full suite of residential construction services, including:
Custom Home Construction
Luxury Additions
Whole-Home Renovations
Design-Build Services
Coastal & FEMA-Compliant Builds
Restoration Services
Areas We Serve
We proudly build throughout Southwest Florida and the greater Tampa Bay area, including projects across:
Sarasota County
Charlotte County
Lee County
Sarasota County
Charlotte County
Lee County
Pinellas County
Meet Our Board of Directors
Jesse Rock
A fourth-generation builder and licensed Florida Certified General Contractor, Jesse Rock brings over 30 years of field expertise to every project. He leads all aspects of construction—from site prep to final walkthrough—with a deep commitment to craftsmanship and structural integrity.
Jesse’s background includes managing multimillion-dollar custom builds, coastal homes, and large-scale renovations across Sarasota, Boca Grande, Englewood, and beyond. His hands-on involvement and practical experience ensure that no detail is overlooked.
Director of Construction
Jake Michel
With over two decades of experience in business operations and real estate project management, Jake Michel leads the client experience and day-to-day operations at Rock’s Custom Homes.
From budgeting and scheduling to communication and coordination, Jake ensures each project is executed with transparency and efficiency. His leadership brings structure and support to the entire building process, creating a seamless journey for every homeowner.
Director of Operations
PORTFOLIO
FEATURED PROJECTS
Building Dreams, Delivering Quality Construction
At Rock’s Custom Homes, we take pride in our legacy of excellence, with over four generations of experience building custom homes in Tampa Bay and Southwest Florida. Our proven track record, personalized approach, and commitment to quality have made us a trusted name in the industry. We’re dedicated to delivering beautifully crafted homes that exceed expectations—every time.
GALLERY
Our team is here to answer your questions and help you get started on turning your vision into reality.
Testimonials
Working with Rock’s Custom Homes on our property transformation was an incredible experience. From the initial consultation to the final walk-through, their team demonstrated unmatched professionalism, attention to detail, and a true passion for quality. The entire process was smooth, collaborative, and far exceeded our expectations.
Kim Daniel
Homeowner, Michigan
STILL NOT SURE?
Frequently Asked Questions
What types of projects do you specialize in?
We specialize in custom home construction, luxury home additions, and full-scale renovations throughout Southwest Florida and Tampa Bay. Whether you’re building your dream home from the ground up or transforming your current space, we bring hands-on experience, legacy craftsmanship, and builder-direct service to every project.
What is the minimum budget to work with Rock’s Custom Homes?
Our new custom home projects typically start at around $750,000, depending on design, location, size (square footage), and level of customization. This allows us to deliver the high level of detail, quality materials, and personalized service our clients expect.
Do you build in coastal or flood zone areas?
Yes. We have extensive experience building FEMA-compliant homes in coastal and flood-prone areas like Boca Grande, Sarasota, and Tampa Bay, and other beach front communities. Our team understands local elevation requirements, permitting, and structural standards to ensure your home is beautiful, secure, and built to last.
Can I bring my own architect or plans?
Absolutely. We’re happy to collaborate with your architect or design team. If you’re starting from scratch, we also offer a design-build approach to streamline the entire process under one roof.
How involved will I be during construction?
Our clients enjoy full visibility throughout the build. We offer a dedicated client portal with real-time updates, weekly check-ins, and builder-led communication—so you’re always informed without feeling overwhelmed.
Do you take on multiple projects at once?
Yes—but always with care. While our team is steadily growing, we intentionally evaluate every project before committing. We never take on more than we can manage without maintaining the highest standards of craftsmanship and communication. Every home we build gets the time, attention, and builder-led focus it deserves.
Do you offer remodeling or additions on existing homes?
Yes, we handle high-end renovations and additions including kitchens, bathrooms, garages, outdoor living spaces, and more. Our goal is to ensure any new addition feels cohesive with your current home—both in structure and style.
Which areas do you serve?
We proudly build throughout Southwest Florida and the greater Tampa Bay area, including projects across:
Sarasota County
Charlotte County
Lee County
Collier County
Manatee County
Hillsborough County
Pinellas County
Are you licensed and insured?
Yes. Jesse Rock is a Florida Certified General Contractor (CGC) with over 30 years of experience in the field. Our team is fully licensed, insured, and qualified to handle every phase of residential construction.
How do I get started?
Click the Get A Quote or Request A Free Consultation button or reach us out directly at (727) 300-3996. We’ll talk through your goals, timeline, and budget to see if we’re the right fit for your vision.
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